In this unprecedented, high energy webinar, you will learn how to: 

 

Effectively identify your target readers
The number one mistake an author can make is assuming that his or her book is meant for "everyone." While it would certainly be nice if "everyone" could relate to our story or content, the truth is, everyone won't. Learn how to identify the people who would be the most interested in your book using our LICE method!

 

 

Create ads that rival the top-selling authors in your genre
Sometimes the wheel doesn't really need to be recreated, but it can be spun a little! Gain the tools to not only identify genre-specific marketing techniques but also recreate and enhance them so that you reach people who are already readers and fans of other authors in your genre. 

 

Create an effective ad campaign cycle
Randomly creating an ad and hoping for book sells is the equivalent of hunting for penguins in the Sahara Desert. I don't think you'd be that successful. Learn our 3-step strategy for converting the curious into consumers.  

 

Customize ads based on your readers' activities and interests

Everything that is labeled "one size fits all" usually isn't a good idea to purchase, so why should your ads be "one size fits all?" Our webinar will show you some cool ways to engage your reader based on their specific interests.

 

Leverage trending topics to sell more books
If it's trending, use the publicity to your advantage! Receive specific strategies for "hi-jacking" trending topics to bring awareness to your book.